client has a unique set of products, services,
resources, competitors, and market dynamics.
Critical challenges and decisions vary from company to
company. While the methodologies, timelines and
deliverables depend on each project’s specific
requirements, there are several “typical” characteristics
of every SMG engagement.
Approach: Simon Management Group conducts primary external research,
collects third-party information, and builds on client
knowledge and experience
to identify, evaluate, and
analyze the issues that are critical to achieving that
client’s specific goals. For each engagement,
determine the appropriate combination of market research
and analysis to address the various product
Experience) and market (see
Target Industry Experience)
challenges faced by the client.
Additionally, SMG often encourages its clients to conduct market
interviews in parallel with the SMG project team. Hearing
the "voice of the market" directly and sharing that
feedback with co-workers and management teams provides a
powerful experience that can build consensus and
Workplans: SMG works closely with the client to identify specific
project objectives, understand how the results will be
applied to address that client’s unique business
challenges, and create a workplan that clearly outlines the
scope and deliverables of the project. Before the client authorizes a
project, the objectives, methodology, timing, budget, and
resource requirements will be agreed upon through a
written project proposal.
Timelines: Projects typically range from a few weeks to several months.
They are often conducted in phases to enable the project
team and the client to review interim results and to make
midcourse adjustments to the workplan as warranted.
Results: Simon Management Group has established long-term client
relationships as a result of its commitment to delivering
quality results on time and on budget.
Bringing hands-on management experience in high-tech companies to each project,
Simon Management Group delivers objective results, provides practical
solutions, and communicates frequently with each of our clients.
For more than 20 years, SMG has been helping technology-based companies
exploit their opportunities and overcome their challenges. Our work
typically falls into one of four project types.